In recent years, the Coach bag’s star has risen amongst, well, stars. But my inner circle certainly aren’t the only ones, because some of my favorite celebs are loving the brand just as much as us. He certainly succeeded: These days, I can’t go to dinner with a friend without one of them carrying a Coach bag. He soon began experimenting with vibrant colors, more structured pieces, and funky ways to bring their beloved monogram back into the cultural zeitgeist. Then Stuart Vevers stepped in as creative director in 2013. Krakoff’s designs were polarizing - reviews tended to be glowing or awful - but he had undeniable influence on the brand. Years later, when Reed Krakoff took the reins as executive creative director in 1996, he ushered the label into another era with his structural aesthetic, relying on abstract shapes and colors to move the brand into the 21st century. To this day, Cashin’s signatures, like chunky turn lock buttons, are incorporated into new products.
Bonnie Cashin, the first lead designer for the house, is credited for defining the Coach look. View on Instagram Coach’s Creative EvolutionĬoach’s clout points back to its myriad creative leaders - there’s been some notable ones. Meanwhile, Millennials are experimenting with - and reclaiming - old trends from the ‘90s to ‘00s, and Coach carryalls have always been a staple of those fashion eras. It all makes sense, of course: the Gen Z crowd is now at the point in their lives of having the spending power to purchase a designer purse they coveted as a kid, either directly from the label or by shopping vintage. But whatever your relationship to the company, Coach and its bags are having a moment. For many Millennials, however, the heritage brand represents their era of high school and college, a time of growth and self-expression. I’ve been in love with the brand ever since.įor this Gen Z’er, and many of my contemporaries, Coach is something I associate with childhood. And when she gave me one at a family Christmas party in 2008, complete with a rainbow color scheme, I did. Sure, I couldn’t slip into three-inch pumps and a leopard print shawl everyday at the age of six, but I could start toting around my very own Coach purse.
What she wore, I begged my mom to let me wear, too.
GREY COACH TABBY BAG FREE
In an age free of social media, she was my influencer. When I think of the Coach bag trend, I think of my fabulous aunt in the early ‘00s, carrying one complete with a leather handle, elegant brown stitching, and, of course, those iconic monogrammed Cs.
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